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What is the perfect way to celebrate a great achievement? Whether it’s 25 years’ service to a company, a significant business achievement or just proclaiming how amazing something is; I can think of nothing better than the gift of a watch. There is a long tradition in the UK for employees to receive a gold watch for long service, often with an inscription on the case back. To truly go one step further, a company logo on the dial is extra special and if you are a ruler of a kingdom, how baller would it be to have your national emblem on the dial? Epic!
Since the 1960s, the House of Wilsdorf has allowed a certain level of customisation of its watches. Some of these watches have become hugely desirable, such as those Submariners and Sea-Dwellers with COMEX stamped on the dial. To be clear, these dive watches that were issued to divers working for pioneering dive company Compagnie Maritime d’Expertises (COMEX) are coveted due to the incredible feats that the wearers achieved and the dangerous missions on which the watches were worn; Replica Rolex Datejust they are more than just a pretty stamped face! Other logo dials were ordered by the Sultan of Oman who had the ‘Khanjar’ logo printed on the dial of Sea-Dwellers, Daytonas and Day-Dates, amongst others, as gifts to military personnel and VIPs. And then there were companies who ordered more simple watches with the company logo on the dial for employees.
A 1984 "COMEX" Submariner ref. 16800, which sold with Phillips at their November 2016 auction in Geneva, for CHF 75,000; as of the late 1960s, Rolex exclusively supplied different Submariner and Sea-Dweller models featuring the patented helium escape valve, to COMEX (Compagnie Maritime d’Expertise) in Marseilles.Patek Philippe replica watches They were issued to their specialist divers with each watch marked COMEX on the dial and numbered on the rear
Two rare Khanjar dial Rolex Daytona ref. 6265s; the one on the right, the "Floating" Daytona piece is the property of Bruce McDonald, while the non-floating version is an example that was auctioned off by Bonhams in December of 2019 for £ 375,062.